Written on Mar, 25, 2015 by in | Leave a comment

Fair trade is all about getting the right bang for your buck. When heavy administration and heavy application of ‘red tape’ gets in the way of your profits, it’s time to fight back.


But what if you’re already in the business, it’s time that you understood that consumers can be very picky. Plenty of corporations lose out to competitors within three minutes. Brands fail to attract consumers if can’t get their attention for five seconds. All of these and more about developing your number one sales strategy with this infographic.

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Written on Aug, 04, 2014 by in | Leave a comment

The emphasis of Fair Trade is to make a concerted effort to positively affect the lives of many different people from around the world by closely following these main principles: 

Building a ‘fair’ partnership between producers and consumers based on mutual respect and trust

Paying a fair price to give producers a fair wage and, consequently, a better overall standard of living

Paying the producers a fair price for their products reflecting the true cost of materials and labour

Supporting producer organisations in their social development projects – many of which provide local health and education facilities

Promoting the empowerment of women within their communities

Advising on product development to increase opportunities for accessing wider market places

Encouraging ongoing environmental responsibility

Committing to long term relationships to provide lasting stability and security

Campaigning to highlight the unequal system of world trade

Trading for justice

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Written on Jun, 28, 2013 by in | Leave a comment

When talking of fairness, it can be defined to be a quality in judgment that is without bias or injustice. In essence, being fair is being able to conform to any established rule or law. Now, if that is to be applied to commercialism and business, the term “free trade” then comes to mind.

Well, what is free trade?

Basically, it is a social movement around the world that is with a united goal. And that is to help fight major problems such as poverty, climate change and economic crises. This organisation aims to attain conditions wherein products, services and workers from poor and developing countries will get a higher monetary value fit for them. This is to also sustain life and all its many aspects.

It is a normal occurrence that different places in the globe have issues regarding labour and wages. Even if, say, commodities being worked on are to be exported to foreign countries, local employees are still being paid minimally. When you look at the big picture, there is inequality, especially on the part of the workers. Considering that the goods fared well in the market, yet they are just earning much less than they should be, then that in itself is unfair.

That is why there are numerous bodies who have pushed this campaign, most especially for the benefits of the poor and the less fortunate. On top of that, livelihood and community structures are improved for everyone to have an environment conducive for work with fairness and justice.

It is good news that companies and businesses have joined the bandwagon. Supporting such a cause will give a lot of advantages to them, since people will generally consider to be employed through them because of how they run their enterprise. That means more manpower. In addition, this will bring a good image to them.

In the United Kingdom alone, there is the Fairtrade Schools Scheme, wherein 500 Fairtrade towns, 118 universities, more than 6,000 churches, and 4,000 plus UK schools have registered to participate on the movement. That is how big fair trade is and nowadays, it is still being executed continuously.

Now, fair trade products can then come up to be expensive but with the price tag is your support to the concerned folks even from the other side of the globe. If you buy these goods, you basically make the world a better place to live in for everybody. Supposing you can afford, why not, right?

Farmers, workers and the like will not only enjoy fair wages but money can be expended through other methods as well. Schools and clinics, among others, can then already be provided for them and this is of extreme importance for areas that do not have such services. These are essentials that can be regarded to be luxuries for them, even. Therefore, fair trade is a vital campaign for all to involve themselves with.

One of the big organisations is the World Fair Trade Organization or WFTO. This global association is definitely active in promoting and upholding fair trade. Since their creation in 1989, they have contributed greatly to the movement and are still doing so at the present time.

Hence, if you are to come across products of the free trade, it is recommended that you patronise them for the betterment of the Earth in general.

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Written on Sep, 02, 2014 by in | Leave a comment

Nature is most felt alfresco and in the open air, and for homeowners, the closest to nature they experience is in their own garden. This exposed space is where recreation and rest can also be established. Some gardens are undeveloped and if yours is, it is not too late to start working on it now.

Plans for your garden may vary; some of you may want to put plants, flowers and the like, or a pool or golf course with a relaxing area perhaps. With that said, majority of people have considered and tried putting furniture pieces outdoors in balconies, patios, and in the garden space itself.

Garden furniture ranges from benches, couches, tables, dining sets, daybeds, and many more. These pieces make it possible for you to stay outside but with great comfort and ease. You can eat, drink, read, sleep – basically, have fun and unwind – alone or with the company of family and friends just in your own garden. To a great extent, it promotes security and intimacy all in one.

Now, when shopping and purchasing for the furniture you will use in the garden, it is recommended to buy those with the fair trade label. Some other commodities are fair trade certified too, like coffee, clothing, jewelry and for this instance, furniture.

Fair trade products do tend to be expensive at times but this kind of price rate stands for a greater purpose. When you buy furniture that is certified fair trade, you are actually helping a lot of people, most especially the carpenters and builders of your purchase. From the word preceding trade, “fair,” it just means fair and reasonable compensation has been paid in the production of the furniture.

This is important, for the small scale companies, in particular, and for the poor, in general, who are working hard to create the products. The application of fair trade can help reduce poverty as labor can now be equitably reimbursed, resulting to a sustainable quality of life. It campaigns for no more of forced child and slave labor.

When you acquire furniture of this nature, you, in fact, encourage production methods that are environmentally friendly and uphold working conditions that are safe, just and humane.

Authorized organizations ensure that the fair trade flow is practiced and license fees garner funds that are then forwarded to communities for social, economic and environmental development.

You basically make the world a better place for everyone, more than ever for the poor.

So, when you make up your mind to avail yourself of outdoor (and even indoor) furniture, it would be for a huge cause to get fair trade pieces. They are not inferior in quality, appearance and durability at all so it will still be a wise buy in the end.

St Johns Wood garden designers are topnotch in the gardening and landscaping field and they can assist you in any of your concerns. You can even ask them for advice on where to visit if you do decide to use fair trade furniture.

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Written on Aug, 12, 2014 by in | Leave a comment

Fair Trade means a lot to many families who are being fed with every purchase you make. Here’s how it goes:


To better understand what Fair Trade really means and how it works, an organisation put this together to make us understand:

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