The emphasis of Fair Trade is to make a concerted effort to positively affect the lives of many different people from around the world by closely following these main principles:
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| Building a ‘fair’ partnership between producers and consumers based on mutual respect and trust |
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| Paying the producers a fair price for their products reflecting the true cost of materials and labour |
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| Paying a fair price to give producers a fair wage and, consequently, a better overall standard of living |
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| Supporting producer organisations in their social development projects - many of which provide local health and education facilities |
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| Promoting the empowerment of women within their communities |
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| Advising on product development to increase opportunities for accessing wider market places |
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| Encouraging ongoing environmental responsibility |
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| Committing to long term relationships to provide lasting stability and security |
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| Campaigning to highlight the unequal system of world trade |
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| Trading for justice |
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