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Fair trade is all about getting the right bang for your buck. When heavy administration and heavy application of ‘red tape’ gets in the way of your profits, it’s time to fight back.
But what if you’re already in the business, it’s time that you understood that consumers can be very picky. Plenty of corporations lose out to competitors within three minutes. Brands fail to attract consumers if can’t get their attention for five seconds. All of these and more about developing your number one sales strategy with this infographic.Continue Reading...
The emphasis of Fair Trade is to make a concerted effort to positively affect the lives of many different people from around the world by closely following these main principles:
Building a ‘fair’ partnership between producers and consumers based on mutual respect and trust
Paying a fair price to give producers a fair wage and, consequently, a better overall standard of living
Paying the producers a fair price for their products reflecting the true cost of materials and labour
Supporting producer organisations in their social development projects – many of which provide local health and education facilities
Promoting the empowerment of women within their communities
Advising on product development to increase opportunities for accessing wider market places
Encouraging ongoing environmental responsibility
Committing to long term relationships to provide lasting stability and security
Campaigning to highlight the unequal system of world trade
Trading for justiceContinue Reading...